Marketers often find themselves overwhelmed by the number of options available to them. One thing that can help is a checklist. Checklists are great because they ensure you don’t miss anything when it comes to your campaigns, and the more organized your efforts are, the better your campaign will be. Still, if you’re so busy DigitalOx Ltd can help you to create excellent PPC ads.
Here’s a checklist that will help you launch excellent PPC ads.
Table of Contents
1. Learn Some Common PPC Terms
To understand PPC ads better, you need to know its basic terms. These are words such as.
-PPC (pay per click). This is an advertising model where the advertiser pays a fee each time they get someone to actively visit their website.
-CPM (cost per thousand impressions), also known as cost per mile, or CPT (cost per thousand views) are payment models for ad networks that charge advertisers only when ads have been shown enough times.
The idea behind this pricing method is that it will pay off in cases of high traffic sites with low conversion rates. However, if you’re running video ads on your site and implementing these two pricing methods together, there’s likely going to be some discrepancies between what your account’s statistics show and what you actually spent on advertisements.
-Quality Score. The quality score is the determining factor that helps advertisers set a limit on how much they will spend to show their ads. Google calculates it based on three factors: relevance, click-through rate and conversion rate.
2. Create A Budget And Plan
Write down how much you plan to spend on each PPC campaign and what the return should be for these campaigns. Think about where you are trying to generate clicks or conversions, and who will use this content.
Remember that some keywords cost more than others. So if one key phrase is bringing a lot of traffic but also costing a lot per click, it makes sense to cut back on spending there, while upping ad budgets for other phrases with lower costs per conversion.
3. Select Keywords To Use
One of the most important parts of your PPC campaign is choosing keywords. Get creative and play with different combinations that people might use when they’re looking for what you offer. It’s also worth mentioning that these are going to be words or phrases which need an ad clicked on them for Google to make money off them. So choose wisely.
As you select keywords, be as specific as possible. Don’t just throw out “fish” if there are other fish types available. Instead, include “cod” as well. Word specificity will help improve ranking potential since users searching by keyword will be more likely to see your ad.
4. Organize Your Account
Organizing your account is vital to ensure that you don’t lose any data. Make a list of all the campaigns, ad groups and keywords in each campaign so that it’s easier to find them later on.
You should also organize your bids by type: cost-per click (CPC), cost-per impression (CPM) or bid adjustments. This will make managing campaigns more straightforward because there won’t be an overflow of information cluttering up the screen when editing these settings.
A checklist can make launching PPC ads easier. And if you’re not quite sure what to do, it can serve as a handy guide for your PPC ads campaign management.